Times Square to Soon Feature International Year of the Bat PSA
Though a partnership with Bacardi, Bat Conservation International will be soon be launching a 15 second public service announcement for the 2012 International Year of the Bat.
The announcement, which features the environmental and economic benefits of bats, will be displayed on the 6 meter (20 foot) tall CBS JumboTron on 42nd street in New York City’s Times Square.
Beginning on December 31st, 2011, it will be shown once an hour for 18 hours a day until the end of March.
Bats Occupy Times Square! [Bat Conservation International]
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